Tank Top — Craig Michael Logo Minimal Design

Authentic Story & Heritage

Each piece is inspired by your upbringing in rural Victoria, blending diverse cultural elements (Greek, Italian, Aboriginal) and personal memories—giving your products a genuine, heartfelt backstory.

Original Artwork & Designs

You won’t find these prints at big box retailers; every design is unique, drawing on nature, astrology, global fashion, and personal sketches to create something truly special.

Handcrafted Spirit

From your early days sewing gifts for family, you carry a “made-with-love” ethos into every piece—making each item feel like a personal gift.

High-Quality Materials & Craftsmanship

Guided by family traditions of dressmaking, you prioritize well-made, comfortable, and durable products that customers can enjoy for years.

Global & Aussie Influences

With inspiration from African, Japanese, and Parisian art—while staying rooted in Australian culture—you offer a blend of local charm and worldwide flair that appeals to diverse tastes.

Personal Connection & Customer Care

As a small business, you handle each order with care and gratitude, providing friendly, hands-on customer service that larger brands often can’t match.